This week in Tignes, France, in conjunction with Giro Snow, Joffrey Pollet-Villard (JPV) attempted to set a new world record for highest air in a superpipe on skis. The world record is currently held by Peter Olenick of Carbondale, CO; Olenick set a record of 7.58 meters (24 ft, 11 in) on January 31, 2010, during the X Games High Air contest.
Todd Kupke, Global Marketing Manager for Giro Snow says of the record attempt, “[Our team at Giro] thought this could be a great way to show that JPV is a different kind of pipe skier; [a new world record] would represent that in a perfect way, showcasing how big he really goes, and demonstrating that on a grand scale. That’s what planted the seed, and we talked to all of these guys [JPV, his sports agent and his other sponsors] and everyone was hyped on the idea. It took some last minute planning but [the shoot] came together, and we’re excited to be here in Tignes with a crew of some of the best halfpipe skiers in the world.”
Joining JPV for the shoot were Giro Snow athletes Torin Yater-Wallace, Mike Riddle, Justin Dorey and, newcomer to the Giro squad, Simon D’Artois. Team FREESKIER was excited to join the motley crew on-site.
Will JPV rise to the occasion and surpass the 7.58 meter mark? Stay tuned, folks.