Salt Lake City native Thayne Rich has spent many of his summers pressing skis in the 4FRNT factory to help fund his powder addiction in the nearby Wasatch Range in the winter. Now, 4FRNT has promoted Rich to its global team, alongside names like Eric Hjorleifson, Wiley Miller, David Wise, Kye Petersen and Cam Riley. To introduce the talented young gun, the brand has released the above video that provides a bit of insight into Rich’s personality, upbringing and damn fine skiing abilities.

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