On Saturday, September 22, the masses gathered at the Cliff Lodge in Snowbird, Utah, to witness the world premiere of Matchstick Productions’ (MSP) latest feature-length film, All In. The completely sold out show had the biggest ballroom in Snowbird buzzing with excitement as more than 750 people crammed into the theater to see the Crested Butte, Colorado-based company’s 27th annual ski movie.
All In garnered plenty of attention prior to the premiere, as it sets a new, groundbreaking standard in ski movies: It’s the production company’s—and the industry’s—first film featuring an equal number of women and men on its athlete roster. “This isn’t your typical ‘women can shred too’ film,” says Matchstick. “This is a kick-ass ski film that just happens to feature as many women as men.”
All of the athletes featured in the movie were in attendance at the premiere—something that hasn’t happened in “a number of years,” according to Director Scott Gaffney. Signing autographs before the show, professional skiers Angel and John Collinson, Cody Townsend, Elyse Saugstad, Tatum Monod, Wiley Miller, Michelle Parker and Mark Abma mingled with fans young and old, spreading their love of skiing to the masses.
Just prior to the movie screening, Director Scott Gaffney and Co-Founder of MSP, Murray Wais, took to the stage to introduce the movie, its concept and the athletes. Laughs were bountiful as Gaffney recalled some of his favorite memories from filming with this crazy cast of skiers. As each athlete took the stage, the anticipation for the movie’s commencement became palpable. Finally, after a 10-second countdown which the crowd sang aloud, the first screening of MSP’s All In hit the big screen.
Click here to find out where MSP’s global premiere tour is stopping next.