Backcountry.com, one of the sweetest online retailers in the outdoor industry, just released this video advertisement with some amazing footage that serves as an inside look at what their brand is all about.

On Backcountry.com’s YouTube page, they write: “This is Backcountry. Here, blood meets rock, sweat meets trail, and the well-worn path to a routine existence reaches its terminus. This is an invitation to feed your wanderlust, to rediscover the spark inside you and feel the strain of your muscles against the forces of nature. Every second is about action—it’s gas and a match fed to grit and determination. Take a glimpse, and then take another — we get it, and this is what we call #goatworthy.”