In this installation of “The Shadow Campaign,” presented by DPS Skis and Outdoor Research, the crew spotlights an eccentric Swiss skier named Snowflake. Throughout the six-plus minute short, Snowflake shares his thoughts on life. He isn’t shy, talking about everything from his early days of skiing to his view on yellow snow. Intermixed with high quality shred footage from the likes of Piers Solomon, Santiago Guzman, Olof Larsson and Pat Vuagnat, Snowflake is an enjoyable, insightful watch.

Related: Webisode from DPS Skis and Outdoor Research highlights winter in its purest form