REI kicks off winter with annual Pray For Snow party in Denver

REI kicks off winter with annual Pray For Snow party in Denver

Photography by Sam Taggart

Last Friday, REI Denver got the winter started with a bang, hosting it’s annual Pray For Snow party that features live music, movie screenings, beer tastings and loads of free gear. This year, the event featured music by local artists OptycNerd and Eufórquestra, fresh drafts from 10 Barrel Brewing Company, whiskey tastings from Laws Whiskey House and a slew of brands in the industry, such as Patagonia, Icelantic Skis, YETI, Burton, Osprey and The North Face, who got the crowd stoked with product giveaways and discounted gear. Check out our full photo gallery below, which highlights some of our favorite moments from the annual retro ski attire fashion show, a sneak peek at the speakeasy-style whiskey tasting room and more. See you on the slopes!


The crowd gathers at REI’s annual Pray For Snow party in Denver.
With headphones on, partygoers were able to watch TGR’s Far Out on the big screen.
Patagonia reps were stitching old gear back together as part of the company’s Worn Wear program.
Attendees lining up at the Patagonia booth to get gear repaired for the coming season.
Walking through a false Port-A-Potty brought you into this tent, which served as the speakeasy bar for Laws Whiskey House.
A snowflake adorned with Twinkies was set aflame late in the evening, in true Burning Man style.
Eufórquestra get the crowd moving with their funky jams.
An on-stage view of Eufórquestra’s performance.
Fashion show contestants were strutting their stuff in hopes of taking home a customized REI long board.
Doin’ the snow dance!


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