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It’s our favorite time of the year as we begin to get a First Look at all the new and exciting tech that brands have dreamed up for 2024-25. We, like you, can never have enough gear in our lives and this time around, we’ve partnered with Winter Sports Market (WSM), the preeminent trade show in the hardgoods world, to get you the best look at the new goods. Scroll down to read about how your favorite skis, apparel and accessories make it from the brand’s HQs to your favorite ski shops. Click through our gear roundup to find out what the FREESKIER team is most excited about. Get a snapshot of the most exciting gear by brand in our Product Showcases and take a Deep Dive into the technology and products that are progressing the ski world.

Winter Sports Market Emerges as the Premier Trade Show for Hardgoods

In response to the ever-changing landscape of trade shows, WSM has shifted its approach to benefit both retailers and suppliers.

Editor's Picks

Apparel & Accessories

Boots & Bindings

Skis

Product Showcase

Get a sneak peek at the best gear and technology for Winter 2024-25.

Deep Dives

Explore in-depth stories about gear and technology to expect for Winter 2024-25.

[Deep Dive] BlackStrap has You Covered… Literally

The function of the products are the same, but not all neck tubes and balaclavas are created equal.

[Deep Dive] ORTOVOX’s Avabag LiTRIC Seamlessly Integrates Into a Backpack

The evolution of the LiTRIC system has set a new standard in electronic avalanche airbag technology.

[Deep Dive] Cold Feet are a Pain of the Past Thanks to Hotronic’s New XLP C

Whether you’re a patroller out bell to bell or a weekend warrior with sensitive toes, Hotronic’s XLP C is made for you.

[Deep Dive] Carv is Your Personalized Digital Ski Coach

The addictive, real-time digital ski coaching app is your key to fine-tuning technique.

[Deep Dive] Booster Strap – Higher Performance Through Elasticity

Do yourself a favor this season, ditch the stock strap on your ski boots and feel the difference of Booster Strap.

[Deep Dive] Julbo Introduces First Cylindrical Goggle Utilizing Superflow Pro Technology

Julbo has offered Superflow for many years but never before in a cylindrical shape, the new Launcher goggle changes that.

[Deep Dive] BlackStrap has You Covered… Literally

The function of the products are the same, but not all neck tubes and balaclavas are created equal.

[Deep Dive] ORTOVOX’s Avabag LiTRIC Seamlessly Integrates Into a Backpack

The evolution of the LiTRIC system has set a new standard in electronic avalanche airbag technology.

[Deep Dive] Cold Feet are a Pain of the Past Thanks to Hotronic’s New XLP C

Whether you’re a patroller out bell to bell or a weekend warrior with sensitive toes, Hotronic’s XLP C is made for you.

[Deep Dive] Carv is Your Personalized Digital Ski Coach

The addictive, real-time digital ski coaching app is your key to fine-tuning technique.

[Deep Dive] Booster Strap – Higher Performance Through Elasticity

Do yourself a favor this season, ditch the stock strap on your ski boots and feel the difference of Booster Strap.

[Deep Dive] Julbo Introduces First Cylindrical Goggle Utilizing Superflow Pro Technology

Julbo has offered Superflow for many years but never before in a cylindrical shape, the new Launcher goggle changes that.

Winter Sports Market Best-in-Show Gallery

We crowned a handful of products with our coveted Best-in-Show award. These are the items we’re most stoked to see for next winter.

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