Press Release:
FREESKIER is thrilled to announce its new partnership with Matchstick Productions (MSP), in which FREESKIER will be MSP’s exclusive North American media partner.
For almost 20 years, FREESKIER and MSP have worked side-by-side creating and distributing trend-setting content about the athletes, destinations and events fueling skiing. Now, the companies are taking the relationship one step further, working collaboratively on producing and distributing content through their combined media channels.
“MSP is renowned for producing some of the most mind-blowing video content in the space,” says FREESKIER Editor Henrik Lampert. “And we at FREESKIER are the leaders in the print and digital environments. By working together, we’ll ensure that skiers around the world get to see all of the exciting videos, photos and stories that MSP and FREESKIER produce.”
“We’re really excited about this new direction,” adds MSP founder Steve Winter. “By taking advantage of this new media partnership, both MSP and FREESKIER will benefit from a wider reach–providing more exposure for both brands while increasing value for sponsors, athletes and fans everywhere.”
FREESKIER’s digital and social channels are the largest and most influential in the industry, reaching more than two million unique ski enthusiasts every month. Through this partnership, select MSP content will be distributed through FREESKIER’s channels, ensuring that it reaches more skiers than ever before.
Last December, FREESKIER worked with MSP to promote and distribute its video of Cody Townsend’s famed line “The Crack.” FREESKIER reached more than 3.5 million unique users through its Facebook post alone, a testament to the symbiosis of great content and a great channel. The companies are looking forward to driving more great content and impressions in 2015 and beyond.
In addition to behind-the-scenes stories from MSP’s fall ’15 film and its athletes, readers of the magazine and visitors to freeskier.com can expect exclusive photo and video content leading up to and following its release. FREESKIER will also join MSP on parts of the North American film tour, distributing magazines and complimentary subscriptions at each screening.
About MSP Films:
MSP is the leader in action sport filmmaking. The team at MSP works with the best athletes in the world in the most exotic locations to capture compelling images in action sports. Their ultra progressive camera techniques, editing, and production value have earned them many prestigious awards, including Emmy nominations in 2007, 2008 and 2015 as well as an unprecedented seven “Movie of the Year” awards.
About FREESKIER:
FREESKIER was founded in 1997 by passionate skiers who wanted to help push skiing’s progression and serve as a relevant media source to share the sport’s story. Today, FREESKIER has become the largest independent ski-media company in the world, leading the industry in audience, engagement and content dissemination. FREESKIER is located outside of Boulder, CO.
