Fact: We love Matchstick Productions (MSP).

Another fact: We love Avery Brewing Company.

Imagine our joy, then, upon hearing that they just signed a two-year formal partnership, making Avery the official beer of MSP.

The two-year partnership will officially kick off at MSP’s Ruin and Rose premiere on September 16 at the Wheeler Opera House in Aspen, Colorado. Few things are better than sipping a cold one while watching epic skiing on the big screen and it seems that these two companies would agree.

“I have the utmost respect for Matchstick and the level they are operating on,” says Dustin Lemoine, sales director at Avery. “The fact that our employees and I were already watching their films and that Avery beer was already in the Matchstick fridge made it an easy decision to team up.”

This partnership brings two brands together that value quality products, the spirit of adventure and the outdoor lifestyle. Cheers to that.