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Blizzard

Blizzard presses send on its completely redesigned freeride collection

Blizzard presses send on its completely redesigned freeride collection

Featured image: Rick Sorensen

Blizzard is so excited to present its new Rustler and Sheeva collections, they just can’t keep it to themselves any longer.

In close partnership with its team of hard-charging freeride athletes like Caite Zeliff, Connery Lundin and Marcus Caston, Blizzard has somehow made the already highly sought-after freeride skis even better. With the goal of creating a ridiculously fun ski with enough pop, play and float to make even the flattest hills feel like the ultimate joy ride while maintaining balance for confidence at high speeds and in variable terrain, the development team had their work cut out for them. After rounds and rounds of testing and tweaking, the designers and athletes came to a satisfying conclusion.

“Blizzard is doubling down on the activation of our promotional teams, and making sure that the correct athletes are plugged in with our development process,” said Blizzard Creative Marketing Manager, Frank Shine, in a recent press release. “From concepts to final prototypes — our Freeride Team and W2W Program will be at the heart of our craft. We are in the middle of an epic three to four year cycle of new Blizzard skis that is going to make things really fun for our crew.”

Utilizing the brand’s Trueblend Freeride Woodcore, designers place different densities of wood at varying lengths to maintain stiffness underfoot, a soft tip and tail and a specifically designed flex for every length of Rustler and Sheeva. Adding FluxForm titanal provides support underfoot while maintaining torsional forgiveness in the tip and tail and a unique sidecut and rocker profile to each length of the Rustler and Sheeva ensures these skis will heighten your senses as you drop into your line.

The Rustler is available in three models; the Rustler 11, which is available in five lengths from 168 cm to 192 cm; the Rustler 10, which is available in six lengths from 162 cm to 192 cm; and the Rustler 9, which comes in five lengths from 162 cm to 186 cm. The Sheeva collection varies just slightly from the Rustler, being designed in collaboration with the brand’s Women2Women program and aimed specifically at the needs and desires of ripping females. Like the Rustler, the Sheeva collection offers three models, the 11, 10 and 9, with a broad range of sizes for all styles and skill levels of women.

In anticipation for the 2023-24 season, the brand is doing an early launch with select retailers to get these new sticks in the hands of frothy consumers and an official launch in the fall of 2023.

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