En route to Seattle right now with the Freeskier team for the premiere party of the Seven Artistic Sins project at evo.
Rossignol and evo, Seattle’s finest shop, have been working together to bring a little urban and artistic flair into the ski industry in the form of the Seven Artistic Sins project.
They’ve worked with seven world-renowned boardsports artists on this project, including Steve Caballero, Andy Howell, Caia Koopman, Mr. Jago, Andrew Pommier, Squindo and Will Barras.
We’re stoked to be the only ski-media at the event, but we’re under strict instructions to keep the details on the DL for another two days. Here’s what we can say about this project, and what to expect:
Tomorrow night, evo is hosting an art showing and premiere of the work they’ve been producing. Should be very swanky — sipping wine, nibbling on little bites of cheese and discussing religious symbolism in Steve Caballero’s artwork. I’ll be rocking a black turtleneck.
Actually, this kind of project is going to blow that whole stereotype out of the water, and we’re hoping it’s a step toward merging some urban culture and art into skiing in a fully authentic way, although I still may drop some college humanities 101 on everyone tomorrow.
But it should be a sick weekend. The whole Rossi team is slated to be on hand for the premiere tomorrow night, as well as a big gathering of hardcore skiers from the Pacific Northwest. There will be a sick party at evo, artwork from incredibly talented artists, and a great early season gathering.
Then on Sunday, we’re going to try to shake off a hangover up at Crystal Mountain. Weather forecast looks like big-time snow heading our way, so hopefully it’ll be epic.
Stay tuned. We’ll have coverage of the party and events up on Sunday and Monday, depending on wireless access and the amount of snow. We should warn you that there will be a direct correlation between the timeliness of our coverage and the amount of snow in the Cascades.