Spyder Creates VIP Parking Spot for Low Efficiency Vehicle
Parking Space Utilizes Five Slots
BOULDER, COLO. (June 13, 2011) In an effort to be fair to both sides of the fuel-efficiency spectrum, Spyder designated a parking space in front of its Denver showroom, named Battery 621, for snowcat vehicles. The space already is in use by a snowcat recently retired from Monarch Mountain.
“We applaud businesses for assigning parking spots for hybrid cars, motorcycles, and bikes, but we wanted to represent the underdogs, to be a champion for the rigs that no one’s speaking out for,” said Russ Rowan, Spyder’s VP of global sales and marketing. “It takes carpooling to another level.”
The black snowcat has a nine-foot blade, effective as a safety bumper and for cleaning the streets of Denver. Powered by diesel, the 15,000 pound machine gets comparatively decent gas mileage.
The current snowcat took its place in front of the building located on 6th and Kalamath on June 9. There’s no announcement on when the vehicle’s driver will return to open the spot for other snowcats to use.
About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season.
Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.
