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Windells

Bye snowboarders! Windells to host skiers only for 2015-16 shred

Bye snowboarders! Windells to host skiers only for 2015-16 shred

Anyone who has ever visited Mt. Hood in the summer months knows that it’s the place to be in the lower 48. Boasting private lanes for multiple summer camps and sports, Hood is able to host a series of setups for athletes of all abilities.

Traditionally, Windells Camp—known as The Funnest Place on Earth—has hosted multi-sport athletes (skiers, snowboarders, skaters, etc.) from all around the world, while High Cascade has put its efforts 100-percent on snowboarding. However, as of this week, Windells has announced that the two brands have launched their “Authentic Camp Experience” strategy, where Windells will focus simply on skiing, while High Cascade will continue its commitment to snowboarding.

“High Cascade campers will continue to have coaches and counselors who are snowboarders and they will continue to ride in a snowboard-specific terrain park. At Windells, we’re following suit to shape a pure ski experience and, for the first time ever, will offer a park dedicated solely to skiing,” said Tim Windell, founder of Windells Camp.

So, going forward, Windells and High Cascade will maintain and operate their own sport-specific terrain parks, while sharing a private 22′ superpipe, a lap park and a bag jump.

For more information, see the press release below.

Press Release:

Over the past two decades, Windells and High Cascade have emerged as two of the biggest and most respected ski and snowboard camps in the world. This week, the brands detailed their “Authentic Camp Experience” strategy, which effectively focuses the Windells brand on skiing with High Cascade continuing its commitment to 100% snowboarding.

By dedicating itself to sport-specific lifestyle programs, We Are Camp is deepening its commitment to providing the best camper experience possible. “High Cascade campers will continue to have coaches and counselors who are snowboarders and they will continue to ride in a snowboard-specific terrain park. At Windells, we’re following suit to shape a pure ski experience and, for the first time ever, will offer a park dedicated solely to skiing,” said Tim Windell, founder of Windells Camp. Leading the charge to refine its focus and strengthens its dedication to skiing will be longtime Windells employee and accomplished freeski judge, Jason Arens, who was recently brought on as its new Director of Marketing.

“Windells is unique in the breadth of talent that seems to come through consistently,” said Doug Bishop, General Manager at newschoolers.com. He continued, saying “It’s a place that’s a right of passage for any new skier coming up through the ranks. In the future, with the new focus on skiing, I see this reinforcing to levels never before imagined. The staff is going to be the who’s who of current and breaking talent.”

This sentiment is echoed in the snowboard community as well. “Everyone at High Cascade rides, so as a snowboarder you know you are in an authentic environment created by like-minded people. This attitude comes across from the cooks to the coaches, and I feel is why the campers keep coming back and the experience has started to get passed down from one generation to the next,” said Pat Bridges, Creative Director at Snowboarder Magazine.

Following this week’s announcement, High Cascade and Windells will operate their own sport-specific terrain parks while also sharing a private 22’ SuperPipe, Lap ParkTM, and multiple BagJumpTM features. Skiers and snowboarders will also have opportunity to interact with each other at the Windells Campus in Welches, OR. English added, “Snowboard campers will continue to have the option to stay in Government Camp, the summer snowboard mecca since 1990, but will also have the opportunity to stay on the Windells private campus just down the hill in Welches.”

Related: Windells Camp and Academy names industry vet Jason Arens as Director of Marketing

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