In a new campaign from Armada Skis, the Park City, Utah-based company is bringing the creativity of its athletes to the forefront of the conversation. “Armada is a product of the individuals that contribute to it, nothing more and nothing less,” noted the brand online; and that’s the way it’s been since its inception in 2002. Joint Efforts is here to celebrate the individuality of skiing and the gear that helps us manifest our visions into reality. The five-part video series aims highlight this mantra while showcasing the latest-and-greatest Armada products—the skis you see Henrik Harlaut, Phil Casabon, Tanner Hall and the countless other using day-in and day-out on the slopes. In “Volume One,” conceptualized by Corey Stanton and featured above, take a closer look at the FREESKIER-favorite ARV Series, meant for all-mountain domination but designed with a freestyle flare.
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Joint Efforts, vol. 1: Armada Skis x Corey Stanton
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