Freeskier’s Massive MEGA SIA Recap

Freeskier’s Massive MEGA SIA Recap

Want to know what went down at this year’s Snowsports Industries of America tradeshow in Las Vegas? Freeskier’s got your back. We’ve neatly and conveniently arranged all our SIA tradeshow content in this easy to follow post. All in all, we’ve got three features, 200+ photos and almost a half hour of video for you to check out.

So go ahead, waste some time at work, put off some homework, blow off your girlfriend on Valentines day and find out what you’ll be spending all your hard earned dollars on next year.

SIA: Day One

  • Salomon once again innovates with new technology in boots and introduces a completely new ski, the Shogun.
  • Helly Hansen introduces a new line of clothing from their latest partner, Moods of Norway.
  • Spyder, one of the most respected and technical brands in skiing, introduces new team members and one of the most vast lines of outerwear in the game.
  • Oakley. Ever head of them? Well, they’ve got a completely new goggle and all new pro model jackets. You know you want them all.
  • Under Armour, it isn’t just for muscle monkeys who pump iron all day. The innovators in base layer technology introduce their latest line of clothing, guaranteed to keep you warm, dry and looking fly.


SIA: Day Two

  • Learn about the new binding technology that the folks at Marker have been cooking up
  • Peer into Volkl’s latest offerings.
  • Marvel in the new designs and technology going into Dynastar’s upcoing line of ski.
  • Find out how a small company from Reno, NV is changing the game with rockered skis. That’s right, we’re talking about Moment Skis.
  • Poised for one of the biggest years ever, Atomic has completely redone their entire line and looks to the future with an extremely impressive new line.
  • If powder is your game, Liberty skis has a new tool for you. Read up on their newest model, the Genome


SIA: Day Three

  • K2 introduces radical new graphics and a new way to mount your skis without having to pony up extra cash for mounting.
  • Fischer Skis, maker of one of the best all mountain rides out there, have been spending a ton of time staring at the bows of boats. Find out what they’ve learned and incorporated into next year’s line of skis.
  • Giro’s got a new line of goggles and a completely new frame that will keep you looking good along with their new MagClip system, ensuring that those new goggles fit nice and snug on your helmet. Wait, they have bottle openers too?
  • Skullcandy, if you haven’t heard of them yet you’re probably living under a rock. And, chances are you don’t have any music under that rock. How’d you get a computer under there anyway?
  • Skullcandy has new colorways and a sick new line of backpacks to keep you looking fresh on and off the hill. Guys, it’s totally cool to accessorize now. Right?
  • Orage’s new campaign is all about respecting the revolutionaries, with riders like TJ Schiller and JP Auclair it is hard not to respect those cats. Oh yeah, their new jackets are dope as hell too.
  • Dakine pretty much has a pair of gloves for every occasion and day of the year. On top of that, they’ve got a sick line of packs, hoodies, lifestyle gear and a mountain of other stuff that I probably forgot to mention. Just read the post, ok?
  • If you value your skull, you’ll check out what POC has cooked up for 2009-2010. Tanner Hall, TJ Schiller and Jon Olsson trust their head to POC, why wouldn’t you? Wow, name drop!


SIA Video #1

In this video…

  • Spyder
  • Under Armour
  • Scott

SIA Video #2

In this video…

  • Salomon
  • Helly Hansen

SIA Video #3

In this video…

  • Dakine
  • Oakley
  • POC

SIA Video #4

In this video…

  • Armada
  • Rossignol
  • Giro
  • Skullcandy

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