The Rose, founded by the owners of such fine establishments as The Walker Inn in Los Angeles, California, and Death & Co. in New York City, New York, and Denver, Colorado, is situated smack dab in the middle of downtown Jackson Hole, right where the masses flock on Saturday night. While The Rose normally lends itself to a craft cocktail and some lounging with friends in a relaxed atmosphere, FREESKIER and Bud Light team up once a year to turn things up to 11 and host a VIP experience during the frenzy of Jackson Hole’s annual spring concert dubbed the Rendezvous Festival.

This year, the crowd started flooding into The Rose just after a set on the Rendezvous Main Stage by singer/songwriter Grace Potter. Potter’s energetic performance had the entire crowd moving to the music and left spectators riled up and ready for more as the afternoon turned into evening. As the masses descended upon the official FREESKIER and Bud Light afterparty, bartenders were ready to rock with fresh kegs of Bud Light and a custom cocktail menu. Things got even more interesting when FREESKIER’s Damian Quigley took the mic and started the gear giveaways, which included to Fat Bike, Apple iWatch and fist-fulls of Jackson Hole lift tickets.

Take a lap or two through the party photos below and don’t forget to mark your calendars for next year so you, too, can be part of the fun.

Photo Gallery