Alterra Mountain Company pledges $550M in long-term capital improvement plan

Alterra Mountain Company pledges $550M in long-term capital improvement plan

Today, the newly founded Alterra Mountain Company announced that it would be budgeting $555 Million toward capital improvements at 12 of its mountain destinations, beginning with $130 Million to be spent in 2018/19.

“The $555 million budgeted improvements will be invested broadly to elevate the guest experience and introduce innovation and technology through new chairlifts and gondolas, snowmaking, food & beverage offerings, base areas development and access, and new adventurous summer experiences. Additional capital improvement projects will be announced in the fall,” reads the Press Release.

In 2018/19, Winter Park Resort will receive a brand new gondola to replace the current Zephyr Express quad, as well as updated snowmaking machinery; Mammoth Mountain’s Canyon Lodge will undergo vast renovations to enhance the guest experience; Steamboat’s Bear River Restaurant, one of the resort’s most popular après-ski locations, is getting a complete overhaul and new design; Tremblant, Quebec, will see its Lowell Thomas Chairlift updated to a high-speed, detachable four-passenger chair, as well as increased snowmaking; and, West Virginia’s Snowshoe will have a complete snowmaking overhaul, drastically reducing electrical usage.

“At our core, we are a ski company and we offer year-round mountain experiences to skiers, riders and summer visitors of all ages from all over the world,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “Each aspect of our business plays a part in the guest experience that brings them back year after year, from a welcoming base area to an efficient ski school to exceptional services. It is our commitment to invest in each of our destinations in order to grow the sport, offer a variety of activities, inspire loyal guests and instill a love of the mountains in all that visit. We do that through thoughtful and innovative capital investment that improves a guest’s experience, while we continue to support and preserve the character and traditions of each destination.”

For more information, click here.

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