Featured Image: Courtesy of Mount Snow
Ski resort conglomerate, Vail Resorts, announced this morning that it has officially acquired 100-percent of Peak Resorts. At 11 dollars per share, the deal comes out to roughly 264 million dollars for all 17 ski areas under the Peak Resorts umbrella.
Peak Resorts operates ski areas across the East Coast and Midwest. This season, 2019-20 Epic Pass, Epic Local and Military Epic Pass holders will have unlimited access to Mount Snow in Vermont, Hunter Mountain in New York, Attitash Mountain Resort, Wildcat Mountain and Crotched Mountain in New Hampshire, Liberty Mountain Resort, Roundtop Mountain Resort, Whitetail Resort, Jack Frost and Big Boulder in Pennsylvania, Alpine Valley, Boston Mills, Brandywine and Mad River Mountain in Ohio, Hidden Valley and Snow Creek in Missouri and Paoli Peaks in Indiana.
“The ski areas within the Peak Resorts portfolio exemplify the spirit of our sport as well as our company’s mission to provide an experience of a lifetime to guests,” says Rob Katz, chairman and chief executive officer of Vail Resorts in a press release. “We’re thrilled to welcome the resorts and their employees into the Vail Resorts family and invest in their continued success.”
Once the transaction closes this fall, Vail Resorts plans to invest 15 million dollars into the guest experience at these 17 resorts over a two-year period. For 2019-20, Vail Resorts will honor and continue to sell all Peak Resorts pass products, including the option to upgrade to an Epic Pass for the coming ski season.
With freestyle skiing meccas like Mount Snow, Hunter Mountain and Jack Frost Big Boulder drawing skiers from metropolitan cities and local towns, alike, Epic Pass holders will now be able to reap the benefits of some of the best skiing the East Coast has to offer.
