Featured Image: Scott Smith/Telluride Ski Resort
Big news out of Telluride, Colorado, today as it has been announced that the world-class resort offering 2,000 acres of skiable terrain tucked amongst 13,000- and 14,000-foot peaks has joined Vail Resorts’ Epic Pass in a long-term alliance.
Coming just a week after Denver-based Alterra Mountain Company released its official name and its Ikon Pass, which provides access to 12 North American ski destinations including Winter Park and Steamboat, CO; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear, California; Stratton, Vermont; Snowshoe, West Virginia; Tremblant, Quebec; Blue Mountain, Ontario; and Deer Valley, Utah, the announcement of Vail’s partnership with Telluride comes as a win for people who crave a ski- and travel-orient winter.
Photo courtesy of Ryan Bonneau / Telluride Ski Resort.Epic Pass holders will receive seven days of skiing with no blackout dates at Telluride, after which lift passes will be available for half-off the usual listed price. Joining the ranks alongside Whistler Blackcomb and Stowe—Vail’s two most recent acquisitions—as well as 43 other mountain resorts worldwide, Telluride provides Epic Pass members the chance to ski steep, remarkable terrain at no extra cost.
“Telluride is on the bucket list of skiers… around the world and we’re delighted to offer this iconic mountain resort as part of the Epic Pass experience,” said Kirsten Lynch, chief marketing officer of Vail Resorts.
As we look ahead to next winter and beyond, conglomerate passes like the Ikon Pass, Epic Pass and others continue to grow their reach and dominate the consumer market. Overall, it seems like a win-win for the skiers and the resorts, yet others have voiced concern over the duopoly that is arising in the industry.
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