Smith Optics has just unveiled its sleek, clean new website. The new site utilizes the hybris platform, which allows visitors to have a more intuitive browsing experience when exploring Smith’s product offerings. The new site is very easy to navigate, is pleasing to the eye thanks to a slimmed down, cleaner look, and, for us skiers, includes an entire page dedicated to news, photos, videos and more from all of Smith’s talented ski athletes. To see the new site for yourself, just head to smithoptics.com.

Press Release, Ketchum, Idaho:

Smith Optics is pleased to announce the launch of its renovated brand website, smithoptics.com. Utilizing the hybris platform, Smith has upgraded the user functions and product presentation while also offering a better browsing experience and best in class representation for athletes, enthusiasts and consumers visiting the site.

hybris, an SAP company, offers a platform with a multitude of new features to enhance the customer experience at smithoptics.com. The updated site includes a more intuitive navigation structure, refined presentation of the product stories, and a more visually impactful user experience overall. In addition, for Smith customers who chose to live their lives outdoors, the brand has established a mobile method to accommodate them that mirrors the presentation and functionality of the main website. Both the mobile and main websites feature wishlist functions and streamlined online shopping cart accessibility for buying direct, as well as easy access to the Dealer Locator functions from each page to purchase in-store.

The new web platform will also enhance Smith’s digital marketing opportunities with an updated Smith-TV page and dedicated channel for the 2014 Great Days webisode series, as well as a blog where all sports marketing news can be easily posted and shared to social outlets.

“We are excited about the evolution of our online presence with the launch of our hybris website to provide customers an elevated browsing and shopping experience. With the ability to sort products and access detailed representation of our brand technologies and innovations, we feel that we’re providing consumers a better buying experience to find the best products for their outdoor pursuits ” said Eric Stumpner, E-Commerce and Web Development Manager at Smith Optics.