The FREESKIER crew took over Aspen Snowmass this week, testing over 250 of next year’s skis with a group of 70-plus testers and brand representatives. We’ve been having so much fun, it’s hard to contain ourselves—so, to share the stoke with the masses, we parked our custom wrapped RV in the Rodeo Lot right at the base of Snowmass Village to hand out fresh coffee and donuts to the many skiers heading up the mountain.
With the sweet, sweet tunes of the Grateful Dead playing through the speakers, locals and vacationers alike flocked outside the FREESKIER RV parked at 8,150 feet above sea level to learn about the 20-year-old brand while enjoying a free breakfast with staff members of the Magazine. Amongst the hoards of visitors that stopped by were police officers from across the globe in town for the annual “Police League World Cup” ski races; and, semi-pro and amateur ski racers participating in the World Pro Ski Tour.
Once the coffee ran dry and all the donuts were enjoyed, it was time to hit the slopes once again for a final afternoon of ski testing, rounding out the fifth day of FREESKIER FEST 2018, followed by a rip-roarin’ party in downtown Aspen at Bootsy Bellows later in the evening.
Live music by FREESKIER’s own Gunter Jones, aka DJ Hawt Dogg, opened up the festivities, while local Aspen skier and music-maker extraordinaire Berkel Beats headlined the evening. Gear giveaways, including a pair of custom, Suerte Tequila-branded Meier Skis, Oakley goggles, a totally radical YETI cooler and more, made the crowd go buckwild. A brand-new Strafe Outerwear kit was also awarded to Thomas Lampert, aka the week’s “Social Media Samurai” for being the most active and posting the most outrageous photos and videos of the week to social media.
FREESKIER’s 20th Anniversary RV and Party Tour rolled on into Aspen Snowmass this week—and it sure did bring down the house. Now, be sure to catch us next Friday in Jackson Hole for our Spring Kickoff Party that’s assured to keep the good times rolling.
Coffee and donuts with team FREESKIER
Checking out the 20th Anniversary timeline from the January issue.
Nothing like a sugary treat before hitting the slopes.
Gettin’ a jumpstart to the day with the FREESKIER crew.
That’s a good lookin’ donut.
Fill ‘er up!Late night antics at the Bootsy Bellows
