evo, the outdoor gear retailer that seeks to seamlessly blend community, art and outdoor recreation, is opening its third retail store location in Denver, Colorado. The grand opening celebration is set for the week of December 5 and evo has a full slate of events planned, just like when it opened its stores in Seattle, Washington and Portland, Oregon. However, the store is opening up for business Friday, November 18, at 5 p.m.
evo partnered with several local brands to help put on a four-day celebration. One of the main goals throughout the week will be to raise money for SOS Outreach, a non-profit group that aims to help you develop integral life skills through outdoor immersion.
Here’s how the week will shape up:
Monday, December 5
Donations will be accepted for SOS Outreach, with all donated funds being matched by evo.
Tuesday, December 6
The Colorado Avalanche Information Center (CAIC) will kickoff its Know Before You Go series. The 60-90 minute programs–which aim to highlight the destructiveness of avalanches and learn how, when and why they occur—will be offered at evo Denver over the course of winter 2016-17. Visitors can sign in at the beginning of each class and at the very end of the series, one winner will be chosen at random to accompany Strafe Outerwear on a guided backcountry tour in Aspen.
To RSVP and invite other backcountry-enthusiasts, click here.
Wednesday, December 7
Guests can enjoy the first in a series of photo galleries, with the inaugural showcase coming from Denver-local Ian Fohrman. A regular contributor to FREESKIER, Fohrman’s words and images have appeared across both print and digital platforms. Fohrman has also worked on campaigns for brands like Strafe, Red Bull, Clif Bar and more. All of the photography on display will be available for purchase, with proceeds going to SOS Outreach. Odell Brewing, based out of Fort Collins, will be on-site to deliver libations to thirsty guests.
To RSVP, click here.
Thursday, December 8
The final night of the evo Denver opening week celebration will highlight the faces of SOS Outreach Denver. Purchase of a ticket to the event grants a beer ticket and raffle ticket, which could score you prizes from Silverton Mountain, Strafe, Burton, Jones Snowboards, Line Skis, Smartwool and Picture Organic Clothing. The Faces of SOS exhibit will highlight children who have participated in the program and their stories of how SOS as changed their lives for the better. Odell will once again be on will be on-hand to provide beer.
Friday, December 9
evo Denver will be screening Salomon TV’s latest film, Guilt Trip, which explores the effects of climate change on the country of Greenland. Chris Rubens and Kalen Thorien, the two pro skiers featured in the movie, will be on hand to answer questions following the film screening. If you’re one of the first 200 folks in attendance, you’ll receive a Salomon Freeski and evo collaboration camping mug. Happy hour begins at 5:30 p.m., and the film starts rolling at 7 p.m.