10.05.2010– Boyne City, Mich. – Drift Innovation, manufacturers of the hottest new wearable action sports cameras, is heating things up even more for the upcoming winter season with a longer life rechargeable battery for the HD170. The thicker 1700 milliampere-hour (mAh) lithium battery is expected to nearly double the recording time in colder conditions than the standard HD170 battery.

The HD170 is the ultimate point of view camera for powder hounds and winter sports enthusiasts offering them a compact unit, loaded with features and now guaranteed to last during cold winter outdoor excursions. It is the world’s first high definition wearable action camera with a LCD screen and wireless remote control.

The longer life spare battery is a direct response to the consumer’s winter needs and nearly doubles the battery life compared to the standard battery. In temperatures ranging from -10 to +25 degrees Celsius, the standard battery life ranges from 2 hours 15 minutes to 2 and half hours, while the new longer life battery has been tested in the same temperatures and lasts over four hours.

“In addition to HD170 features such as the 300-degree rotating lens, RF remote, LCD screen and plethora of mounts, the longer life battery is the absolute key accessory to make the most out of your winter adventures with the HD170,” says Drift’s global director of sales and marketing, John Rounds.

The longer life spare battery is a one-piece accessory that fits right into the HD170 battery doc and charges the same as the standard rechargeable battery. For a tutorial video about the new accessory, please visit, here, for images visit, here. It retails for $29.99 and is available for purchase at any Drift Innovation retailer or e-tailer. For more information please visit, www.driftinnovation.com/accessories, or check us out on Facebook at: facebook.com/driftinnovation.