Willie Borm Joins the APO Ski Team

Comments by Shay Williams/

We are extremely pleased and excited to welcome Willie to the APO family where he can continue to express his talent. Willie continues to impress and is one of the leading talents for the future.

At 14 years old and having starred in numerous major events like the Dew Tour, Aspen Open, Grand Prix, Dumont Cup and WSI in Whistler, Willie will be once again rocking this weekend at the Sammy Carlson Invitational (SCI), at Mt. Hood riding the new Sammy C pros alongside some of the world’s best.

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For those of you in Europe you'll be able to check him out during his first European adventure with the rest of the APO International Team at Kumi Yama, Les Deux Alpes, France this July 7th, 8th and 9th.

Willie says, “I’m super stoked about APO. I basically grew up riding Salomon and everyone there treated me so good, since my first Jib Academy to my inclusion to the team.  The opportunity to now ride on APO skis is a good one for me.  I like the skis and the vibe of the company, so I think we can go a long way together.  I’ll be riding the brand new Sammy C Pro model.  They have great flex for the big booters, smooth for the rails and the graphics are sick.  They’re solid!”

Sammy had a major influence on his decision to go with APO. Willie says, “Of course, I like to be on the same team as Sammy, but I also had to like the skis. I skied with Sammy in Breck almost every day last December, and he was constantly going off about how much he liked his APO skis.  So even back then, long before I tried the skis, I became curious to say the least.  My stoke meter ran high when I tried the skis.“

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