Backcountry.com signs Seth Morrison
PARK CITY, UTAH (Oct. 8, 2009)–In their never-ending quest to establish the world’s most authoritative center for gear knowledge online, Backcountry.com today announced that they have signed renowned big mountain and freestyle skier Seth Morrison to their team.
“Seth Morrison is, hands down, probably the most well-respected, iconic, bad-ass skier in the world,” said Backcountry.com Team Wrangler Jon Atencio. “Year after year, Seth keeps laying down the law and blowing minds with his go-for-broke, spot-it-from-a-mile style. With Seth having his own pro model ski from K2, glove from Hestra, boot from Full Tilt, and Avalung pack from Black Diamond, he clearly understands not only the sport but the athlete/sponsor relationship as well, and we’re really looking forward to his contributions to our sites.”
Backcountry.com continues to stock their team roster with the most experienced and respected athletes in the world. Seth joins the Backcountry.com team with Sage Cattabriga-Alosa, Chris Davenport, Erik Roner, Ingrid Backstrom, Jess McMillan, Nick Devore, Andrew McLean, Jeremy Jones, Steph Davis, plus 30 other elite athletes. It’s quite a team.
“I’m excited to be a part of the Backcountry Team. I’ve been going to Backcountry.com for years to check out reviews and see the newest latest all in one place,” said Seth. “Stoked to see all of my pro model gear on the site, it lets me know that we’re creating needed products for today’s skier.”
You might ask yourself, what does signing a new athlete have to do with gear knowledge?
The Backcountry.com team program differs from other more traditional team sponsorship programs in that the athletes get back what they put into the program. The athletes help build Backcountry.com’s center of gear knowledge through their involvement with Backcountry.com’s online community, mixing with consumers, serving as the coolest customer service reps ever, reviewing products, and providing unique content via stories and pics that aren’t available anywhere else.
Additionally, the athletes serve as affiliates, driving traffic from their blogs and social pages to Backcountry.com, and earning commissions on any revenue they bring in. So, when Seth writes on SethMorrison.net about his first turns of the season and provides affiliate-coded links to Backcountry.com for the gear he used, he makes some coin.
The relationship works both ways, with Backcountry.com able to promote and drive traffic to an athlete’s online properties and one-of-a-kind first person content through Backcountry.com’s extensive social and traditional marketing activities.
It’s mutually beneficial, which is why Backcountry.com works with top-shelf athletes that understand the new dynamics of sponsor/athlete relationships and the power of promoting their brand online. The more active they are within the Backcountry.com community, and through blogging and social networking, the more exposure they get and the more money they can make.
So, welcome Seth. Looking forward to your contributions online and off.
Backcountry.com is an online retailer of high-end outdoor gear. The etailer carries more than 400 brands in various categories, including backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry also operates Dogfunk.com, RealCyclist.com, HuckNroll.com, SteepandCheap.com, Bonktown.com, Chainlove.com, Tramdock.com, and WhiskeyMilitia.com. Backcountry.com is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA).