Crested Butte-based production company Matchstick Productions kicks off the summer ski movie excitement with a trailer for its upcoming feature-length film, DROP EVERYTHING.

From veteran Director Scott Gaffney, DROP EVERYTHING reminds us of the most important reason why we ski: to have fun. “I want to put entertainment at the forefront,” says Gaffney, “I want people walking away from our ski movie smiling, laughing and feeling like they can’t wait to click into their skis again.”

Taking this lighthearted approach, the crew at MSP wanted to recreate an old-school style comparable to the slapstick ways of Shane McConkey and Brad Holmes. Gaffney notes there will be “personal skier segments, a whole lot of character and personality, several elaborate skits, and quick-hitting comedy.”

Starring Mark Abma, Markus Eder, Eric Hjorleifson, Tanner Rainville, Sammy Carlson, Michelle Parker, Aaron Blunck, Cody Townsend, Elyse Saugstad, Chris Rubens, Sander Hadley and Connery Lundin, DROP EVERYTHING should leave us yearning for the mountains and laughing too hard to think straight anymore.

More to enjoy…

DROP EVERYTHING still frames

MSP-grams

We have spent many winters with @markabma and can honestly say he is one of the best guys to spend time with in the mountains. Once, again we are stoked that he is a part of our team, #dropeverything. Trailer coming soon! For now swipe left to see how smooth Mark skis pillows. @blackcrows_skis @ua_action @smithoptics⠀ #mspfilms . . . . . #skimovie #Skiing #freeskier #deeppow #pillows #britishcolumbia #discover #explore #movietrailer

A post shared by Matchstick Productions (@mspfilms) on Jun 29, 2017 at 3:19pm PDT

@sammycarlson1 is a pillow ninja! Swipe to watch Sammy send it. Also, stay tuned for our Trailer for #dropeverything, dropping soon! @armadaskis @oakleyskiing #mspfilms . . . . . #skiing #pillows #sendit @selkirktangiers #powderday #freeskier

A post shared by Matchstick Productions (@mspfilms) on Jul 5, 2017 at 11:58am PDT

We are excited about the @skicrestedbutte segment in our new movie, #DropEverything. Our buddy and local olympian @aaronblunck absolutely blew our minds. Here is just a taste of why we are stoked to release our trailer soon! #mspfilms @thenorthface @pocsports @rockstarenergy @head_ski . . . . . #crestedbutte #gobig #sending #stoked #skiing #hometown #trailercomingsoon #freeskiing #visualsoflife #liveauthentic #downhillskiing #lifeofadventure #exploretocreate #mountainscape

A post shared by Matchstick Productions (@mspfilms) on Jun 30, 2017 at 9:25am PDT

Related:

Holy Huge: Watch the greatest jumps in Matchstick Productions history