While Henrik Harlaut could easily rest on his laurels as one of freeskiing’s most monumental athletes, the Swedish phenom continues to step up his game—whether it’s on the slopes, in the streets or in the office for his namesake apparel company, Harlaut Apparel. Recognizing the rising talent that’s coming out of the streets all over the world, Harlaut apparel is not just for Henrik to wear and rep—he sees it as an opportunity to gather and highlight like-minded and also incredibly talented individuals.
As a follow-up to last year’s ‘WUN,‘ ‘It’s That’ follows Harlaut, Noah Albaladejo, Isaac Simhon (aka. Ez Pvnda), Valentin Morel, Eirik Moberg (aka. Krypto Skier), Forster Meeks, Niklas Eriksson and Bella Bacon through the streets of Finland, Bosnia and Austria. Maybe I’m biased but Bella Bacon absolutely slaps, in the park and in the streets. Not to mention the slams Forster Meeks takes. ‘It’s That’ is a culmination of top-tier street talent and a 35-minute masterpiece that cannot be ignored.