If you haven’t heard of Lucas Stål Madison—also known as LSM—before, congratulations, because today is a day you will never forget. This kid has taken the ski world by storm over the past few years with The Bunch crew, and his latest latest video release is a huge testament to that fact.
Titled FLOAT, the nine-minute flick shows LSM doing a variety of skiing—from the backcountry to the streets—integrating unique style throughout every second.
“I’ve become the skier I am today through continuous reinvention,” says the Swedish shredder. “I use a specific formula where I force myself out of my comfort zone, to be exposed to the new and unexpected. When you learn something new, a whole new world of opportunities opens up.”
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