Featured Image: Courtesy of Armada Skis | Skier: Rosina Friedel
Maad Maude Raymond holds one of the most unique and timeless styles in skiing. It extends well beyond her riding, and echoes into everything with her involvement, from video projects to clothing and more. Raymond has been a part of the Armada family for 14 years, and she’s been an integral part of the brand’s development. The truth is she’s humbly helped craft freeskiing as we know it today.
Her work is as diverse as her abilities on skis, but “IKIGAI” is one of our favorite projects she’s had a hand in. In this cut, we follow Malou Peterson, Rosina Friedel and Raymond as the trio embarks on a mission into the deep snowfields of Japan. By night or by day, skin track or lift, this is a detailed and creative look at what it means to live with purpose through skiing.
Maad Maude is a bright light in the wide world of freeskiing, and we hope to see much more from her as a director on AR projects and beyond.
From YouTube:
Follow Maude Raymond, Malou Peterson & Rosina Friedel on the hunt for “Ikigai,” purpose, balance and intention while skiing deep powder in Japan.
Directed by Maude Raymond.
