This just in: Eric Pollard has inked a deal with Dakine to join its ski outerwear program. In addition to sporting Dakine threads whilst buttering his way through epic pow, Pollard will lend a wealth of knowledge and experience to the design and production of the outerwear.

“Dakine is proud to welcome pro skier and Hood River resident Eric Pollard onto our ski outerwear team,” says Scotty Conerly, Dakine snow marketing director. “Eric has been a part of the Dakine family for over a decade and brings an immense amount of knowledge and influence to the outerwear table from skiing, product testing, and design. We look forward to years of working with Eric on just about every aspect of our brand.”

Related: Nimbus Independent showcases Eric Pollard’s “Four Day Season”