Norway’s Sweet Protection launches into US Market for fall 2015

Norway’s Sweet Protection launches into US Market for fall 2015

Sweet Protection, a Norwegian-based helmet and technical apparel brand, has announced that it will be introducing its complete line of products in the United States for fall/winter 2015. Sweet Protection are the dudes (and/or dudettes) piecing together protective outerwear and helmets to help protect the domes of athletes like Jesper Tjäder, Aleks Aurdal and Thomas Hlawitschka. The brand utilizes carbon fiber and MIPS in its helmets for high-level cranial protection in a lightweight product. In its line of apparel, Sweet Protection has incorporated Gore-Tex membranes as well as PrimaLoft insulation to build top-notch apparel that looks good and protects its wearer from the elements.

The company will begin United States operations with the opening of its Boulder, Colorado headquarters in the spring of 2015.

Press Release:

Norwegian-based Sweet Protection, designers of cutting edge helmets and apparel for whitewater, snowsports, and mountain biking, is proud to introduce their complete line of ski and snowboard helmets and apparel to the US market for fall/ winter 2015.

Backed by years of success in Europe and worn by several prominent athletes including World Cup skiers Henrik Kristoffersen and Aksel Lund Svindal and snowboarding legend Terje Haakonsen (as well as a long list of top European big mountain skiers, freeriders, and park / pipe riders), Sweet Protection anticipates a warm welcome in the US.

“We are just now laying the groundwork for fall availability by signing sales teams and attending trade shows, including Outdoor Retailer Winter Market and SIA. So far, the reception we have received has exceeded our expectations,” said Hans Gunleiksrud, Sales & Marketing Director for Sweet Protection. “It would seem our reputation has preceded us.”

Dedicated to making the finest equipment available, every helmet and apparel piece is built to perform in the most demanding conditions. Helmets are tested to exceed safety standards while every detail of the apparel line is tweaked and modified for exceptional performance.

Sweet Protection’s helmets incorporate carbon fiber for superior strength to weight ratios and the MIPS (Multi-Directional Impact Protection System) to help prevent head injury. Their apparel line incorporates high performance GoreTex Pro waterproof / breathable membranes and PrimaLoft Gold insulation.

Sweet Protection will be opening their US headquarters in Colorado during the spring of 2015.

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