In case you missed it, Electric has gone digital. The iconic action sports brand recently launched a new line of digital watches for all of us to enjoy. Designers dug into the archives, gathering inspiration from late 70s and early 80s trends to produce the new Electric ED01 ($75) and the ED01-T ($100) watches. The timekeepers showcase a simple design complete with a digital clock, date, timer, alarm, and light. It doesn’t stop there though. The ED01-T also comes with a tide prediction index and moon phase, in case you plan on getting pitted. The global premium sport and lifestyle brand continues to impress the action sports industry with innovative products. Don’t miss out on this one, everyone—get your wrist game poppin’. For more, see the press release below.
Press Release, Electric:
San Clemente, CA: Electric announced today its launch of two new digital watches to its line, a basic digital for $75 and a digital simple tide watch for $100.
With styling inspired by the basic digitals of the late 70’s and early 80’s, Electric’s digital watches are re-engineered to include modern features such as PU fused nylon straps, 100m water resistance, and custom stainless hardware.
“We realize that the majority of people who wear watches in our sphere of influence are more active than most. We set out to develop a durable, lightweight, accurate and waterproof watch that is easy to use and read. Ultimately, we see these watches as the perfect marriage of timeless style and functional performance. These watches are made to be used by all walks of life, from kids to our parents…some of which actually inspired the design,” said Eric Crane, President & CEO, Electric.
The basic digital, dubbed the ED01, will include time, date, stopwatch, timer, alarm and light. In addition to the features found on the ED01, the digital tide watch, or ED01-T, features a simple tide prediction index and moon phase.
Simple, easy to use and durable are the ways Electric athletes and ambassadors have described the watches during their extensive wear testing, some of which can be found on a new video housed on ELECTRIC’s website and social networks.
For more information and images, visit: electriccalifornia.com
