We all love our national parks. Whether we’re venturing into the vast backcountry ski terrain of Rocky Mountain National Park (CO), Glacier National Park (MT), Yellowstone National Park (WY), Yosemite National Park (CA), etc., or embarking on the many non-skiing adventures that every national park provides, the National Park Service (NPS) plays a big part in the lives of American skiers. The NPS will be celebrating its 100th birthday this August and Buff is introducing a NPS themed collection of headwear to celebrate. The UV Buff headwear will pay tribute to Glacier National Park, Rocky Mountain National Park, Great Smoky Mountains National Park (TN), Yellowstone National Park (WY), Grand Canyon National Park (AZ) and Yosemite National Park. The lightweight headwear is versatile—offering 12 different ways to wear it—and blocks 95 percent of ultraviolet rays.
“Hikers, campers, backpackers and national park enthusiasts can now commemorate their adventures with this historic souvenir,” says Shirley Brunetti, vice president and general manager at Buff, Inc. “In addition to celebrating the centennial, our inspiration for this collection came from a desire to engage the next generation of youth to get outside and learn about the importance of environmental stewardship, conservation and protecting our green spaces. We have 407 national parks in the U.S. and with continued volunteering and community-based support we can successfully preserve them for another 100 years and longer.”
The UV Buff National Park Collection is now available for $25 each at buffusa.com. See the press release below for more information.
Press Release:
This August the National Park Service turns 100 and one Bay Area outdoor brand is celebrating in style. As part of its efforts to celebrate the national parks 100th anniversary, Buff, Inc., U.S. subsidiary of Original Buff, SA and creators of versatile performance headwear, will launch a special edition National Parks Collection featuring six of the U.S.’s most beloved and popular parks.
The vintage-inspired collection celebrates the majesty of America’s national parks and features Grand Canyon, Yellowstone, Yosemite, Glacier, Great Smoky Mountains and Rocky Mountain National Parks on the company’s popular UV BUFF® headwear. The collection’s UV BUFF® headwear blocks 95% of ultraviolet rays* and offers over 12 wearable options – from a headband to a cap to a balaclava – for maximum protection from the sun and elements during park excursions.
“Hikers, campers, backpackers and national park enthusiasts can now commemorate their adventures with this historic souvenir,” said Shirley Brunetti, Vice President and General Manager at Buff, Inc. “In addition to celebrating the centennial, our inspiration for this collection came from a desire to engage the next generation of youth to get outside and learn about the importance of environmental stewardship, conservation and protecting our green spaces. We have 407 national parks in the U.S. and with continued volunteering and community-based support we can successfully preserve them for another 100 years and longer.”
A portion of the proceeds from the National Parks UV BUFF® collection will directly benefit the American Hiking Society which promotes and protects foot trails and surrounding natural areas across the nation.
The UV BUFF® National Park Collection will be available in February 2016, and can be purchased online for MSRP: $25 each at www.buffusa.com. For additional information please contact Jess Smith at [email protected]
