Ben & Jerry’s and New Belgium Brewing team up once again in support of POW

Ben & Jerry’s and New Belgium Brewing team up once again in support of POW

Last year Ben & Jerry’s—producer of some of the most mouth-watering, creative ice cream concoctions on Earth—partnered with New Belgium Brewing to produce the Salted Caramel Brownie Ale. All proceeds from the release of the beer went towards Protect Our Winters (POW), a non-profit geared towards combating the effects of global climate change. This year, the brands have come together again, this time building off of B&J’s wildly popular (and delicious) Chocolate Chip Cookie Dough ice cream to produce the Chocolate Chip Cookie Dough Ale, set to line liquor store shelves in the fall. The goal is to collect $50,000 in proceeds for POW.


Chocolate Chip Cookie Dough Ale. Image courtesy of Ben & Jerry’s/New Belgium

“We are excited to be partnering once again with the good folks at Ben & Jerry’s and POW,” said New Belgium director of sustainability, Jenn Vervier. “The beer in development tastes amazing and we look forward to talking about climate change and climate action. With the upcoming election and a new administration, year two is even more important than the first round.”

Both Ben & Jerry’s and New Belgium are registered “B Corporations,” meaning they are both for-profit companies committed to upholding rigorous standards of social and environmental responsibilities, accountability and transparency. The three-way partnership just makes sense. “Working with New Belgium Brewing and Protect our Winters to be able to impact climate was a highlight of 2015, and so, we’re doing it again,” said Jay Curley, senior global marketing manager of Ben & Jerry’s.

An announcement is forthcoming regarding the focus and specifics of the campaign and partnership, but combining ice cream and beer to combat climate change is something all skiers (and humans) can get behind. For more click here.

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