In case you missed it, the action sports tracker known as Trace hit the ground running this season. Co-created by Anatole and David Lokshin, Trace has the ability to track all of your desired skiing statistics through the use of a small device that easily attaches to your skis. Whether it be vertical feet, air time, speed, jump distance, jump height, etc. Trace can capture it all. On top of all of that, the device is also compatible with your POV camera, allowing the ability to automatically edit the footage that you collect while on the hill (learn more, here).
The brand recently appointed action sports industry veteran Brad Blankinship as its new Chief Operating Officer. “We’re very excited to have Brad join the team,” said Trace Co-Founder, David Lokshin. “Brad has held senior positions at three action sports companies who have pioneered categories and become mainstays in their respective area. Brad’s had success everywhere he’s gone and is already making a huge impact at Trace.”
The addition of Blankinship proves that Trace is taking the necessary steps to go the distance in the action sports community. We’re certainly excited to see what comes next for the brand.
For more information on the addition of Brad Blankinship, see the press release below.
Press Release:
Trace – the action sports tracker – is thrilled to appoint industry veteran Brad Blankinship as its new Chief Operating Officer. Backed by more than 15 years of experience in action sports, Blankinship has played an active role as an advisor to the Trace brand since its humble beginnings; the team could not be more excited as he transitions into a permanent role at the company.
“We’re very excited to have Brad join the team,” said Trace Co-Founder, David Lokshin. “Brad has held senior positions at three action sports companies who have pioneered categories and become mainstays in their respective area. Brad’s had success everywhere he’s gone and is already making a huge impact at Trace.”
Blankinship comes to Trace from helmet producer, C-Preme, a division of BRG Sports, Inc. Prior to his work in mass retail, he led the growth of lifestyle brands including RVCA and Paul Frank. Blankinship’s background in mass retail and lifestyle branding will prove invaluable as the Trace brand prepares for its global launch.
“I met David and Anatole Lokshin about a year ago, shortly after the launch of their very successful Kickstarter campaign,” said Blankinship. “I’ve been inspired and impressed by Trace since the day we met. I’m very excited to be joining such talented and creative team with what I believe is a game changing, innovative product. I am looking forward to helping drive a successful future for the Trace brand.”
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