This company wants to let you serve your own beer at resorts

This company wants to let you serve your own beer at resorts

Imagine never waiting in line at a ski resort again… at least for your beer.

Thanks to the evil geniuses at Pour My Beer, a company that specializes in automated beer-serving devices, the idea of serving yourself a pint at your favorite mid-mountain lodge using your season pass is not that far off.

The company has developed a system that uses radio-frequency identification (RFID) chips, which are already built in to most lift tickets and season passes. Each machine is outfitted with an RFID card reader so consumers can simply link a credit card to their pass and efficiently pay for their drinks based on ounces poured.

Most of you are probably thinking, “hell yeah!” But we know there are a few of you out there thinking this could be a bad idea. So the guys and gals at Pour My Beer thought of a simple solution to proctor consumption: a system that limits each RFID card to two beers. Once a customer reaches their limit, an employee can assess whether or not the consumer is fit for another couple of pints.

The elimination of lines at the bar and increase in drink selection coupled with a bluebird pow day makes for the perfect skiing trifecta. And now that venues are popping up using this technology, it’s only a matter of time until we’re serving ourselves on the slopes.


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