Saga Outerwear has partnered with Boise, Idaho based Proof Eyewear to produce a limited time collaborative pair of sunglasses. The sunglasses will come in two colorways, and will feature Proof’s Ontario ECO Frame, made from cotton acetate that is 100% recyclable.
“It was a great experience to step out of the outerwear space and work with Proof on customizing a pair of sunglasses,” says Jordan Harper, Creative Driector for Saga. “Using the liner artwork from our Anomie jacket on the inside of the frames embodies the true essence of a collaboration: two brands coming together and creating something with its own story that is completely unique.”
The collaboration sunglasses will be available beginning this week, with 200 pairs available for purchase.
Press Release, Boise, Idaho, December 4, 2013:
Charging into the 13/14 winter season we are pleased to announce a partnership with our good friends at Saga Outerwear. Saga is one of the most genuine and well respected proprietors of high-end outerwear in the industry and Proof is the leader in cutting edge sustainable eyewear. Together we were able to design and produce a limited one-time run of unique sunglasses combining next level aesthetics with unmatched attention to detail and quality.
For this limited release we are proud to offer two distinct frame colors based upon our time tested Ontario ECO (Environmentally Conscious Optics) Frame: A bold Matte Black frame with Polarized Fire Mirror Lenses and a sophisticated Brown Tortious frame featuring Polarized Grey Lenses.
As with all Proof products these limited pieces are fully sustainable and are hand made from our ECO cotton acetate that is plant based and is 100% recyclable. The collection includes a laser engraved pine wood box, micro fleece pouch, and synthetic fiber shoestring, all featuring custom art. The sunglasses feature special temples with a built in metal grommet allowing the custom shoestring to secure the glasses when you’re at the mountain or on the beach. To top the frame off they include special Polarized lenses for increased performance for the snow or surf.
“I am really excited to have the opportunity to team up with a leader in the snow sports industry like Saga. Saga is a company I have respected from their inception and really respect the drive and passion they have to change and innovate their industry.” Tanner Dame, Proof C.O.O.
“It was a great experience to step out of the outerwear space and work with Proof on customizing a pair of sunglasses. Using the liner artwork from our Anomie jacket on the inside of the frames embodies the true essence of a collaboration- two brands coming together and creating something with its own story that is completely unique.” Jordan Harper, Saga Creative Director.
The special collaboration between Proof and Saga is limited to 200 units of each color way. They will be available the first week of December at www.iwantproof.com and on www.sagaouterwear.com as well as in select retailers.
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