Oakley Takes Over SoHo

Oakley Takes Over SoHo

Words and Photos by Matt Murray

Stop four of the Oakley REVTour hit SoHo, New York this past Thursday, and in true Oakley style the huber scenester neighborhood of Manhattan, was taken over for a full day with The Rolling O Lab set up on both Thompson and Watts street. The party inside at Red Bull Space was an incredible venue completely transformed into an Oakley showroom of apparel, eyewear and branding galore.

To top it off, no Oakley party would be complete without some banger athletes; making the trek to SoHo were seven-time Winter X Games gold medalist Tanner Hall, Transworld SNOWboarding’s October Cover boy Dustin Craven, Skier of the Decade Seth Morrison, and snowboarding’s bad girl Laura Hadar. And for everyone’s listening pleasure, Oakley eyewear rider and now Virgin Records recording artist – Trevor “Trouble” Andrew busted out an insane show before jumping on a plane for his next gig in Amsterdam.

Things kicked off around 7pm with a line out the door and around the building at Red Bull Space, chalked full of invited VIP accounts and media. Once the guests made it to the door they were given a wristband and backstage pass with a group number to build their own custom Oakley goggle. One flight up the stairs and the guests were given a REVTour t-shirt and greeted by the Red Bull “Wings” girls with free drinks. All the Oakley signature goggles were on display as well as Gretchen Bleiler’s new apparel line.

When your number was called guests made there way over to the custom goggle display case to pick out the specific frame, out-rigger, strap and lens they wanted. To say people were stoked would be the understatement of early snow shred season. Classic statement’s ranged from, “dude I am going to look so sick when I shred Killington this weekend” – to – “bro, do you even understand how cool I look right now?”

Trouble came on stage at 9pm to a ruckus roar of 300+ crazed Oakley fans. Tearing up the stage and the dance floor Trouble literally brought the house down, playing all of his hits to the crowds delight. The best part had to be when Trouble called out the dude who could not stop mushing on the dance floor and proceeded to join him jamming out to “Either Way”.

Things did not stop their, guests were given private tours of the Oakley Rolling O Lab, presented with their custom goggles and tore up the dance floor until midnight. The after-party was just down the street at Naked Lunch, big ups to the manager Jeff for putting up with the 150 plus people we brought into his very nice establishment.

Make sure to catch all the action on FUEL TV’s the Oakley Week on “The Daily Habit” January 12th – 16th. Next up for filming the Oakley Week is Seattle, Washington with Chanelle Sladics, Jake Blauvelt, Kye Peterson, Rory Bushfield and JP Auclair.

Lots of people need to be thanked for making this night go off, but at the top of the list has to be Lindsay from Red Bull, Quigley, Mata, Wakeling, Trevor, BK, Junior, Tomlin and crew from Oakley Sales, Oakley athletes Seth Morrison, Tanner Hall, Dustin Craven, Laura Hadar, Trevor “Trouble” Andrew, photographer Michael Loccisano and as always the O Lab Crew for crushing it with private tours.

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