“News Flash” is FREESKIER’s online column designed to keep you up-to-date with snippets of outdoor news you need to know about. This article is published weekly on Tuesdays and updated throughout the week.
RMU launches Seven4 Society
Do you want a new pair of skis every season? How about exclusive discounts and early-access to new product? Well, RMU—the Breckenridge-based ski manufacturer—is now offering just that with its all-new membership program, coined Seven4. Here’s the bottom line, as explained in the company’s press release: “Under the membership model you ship us your old ski at the end of the season and we ship you a new updated model as soon as they are ready.” It’s as easy as that.
Aspen Skiing Co. CEO offers update on upcoming winter season
“We don’t have all the answers yet,” admits CEO Mike Kaplan in an email sent to the Aspen Snowmass community this week. “We will only go back to business as usual at the ski areas and in our restaurants and hotels when the science and health experts give us the unanimous ‘all clear.’ Until then, we’ll be serious and vigilant about keeping one another safe.”
New J Skis launch this Thursday
On July 30th, the good folks over at J Skis are unveiling their entire ski lineup for next season. With a handful of new models and, as always, limited edition graphics, these new planks are certain to pique the interest of skiers everywhere. The only catch: You have to be on the J Skis mailing list to get first dibs.
Teva x Cotopaxi partner on limited edition sandals
Made with 100-percent repurposed materials, the all-new Teva x Cotopaxi Universal Sandal is the ideal solution to summer footwear in the mountains. And you can feel good about your purchase: A portion of every purchase will go toward a charitable donation program to the Boys & Girls Club of Hollywood.
Ikon Pass wants you to “Meet the Unique”
In a new digital campaign, Ikon Pass is highlighting real-life stories of passholders and the adventures they’ve taken with the destination pass. “These are trips to be celebrated, scenes to be captured on film, and stories to be shared in fire-warmed cabins year-after-year,” writes the team at Ikon Pass. If you have a story you want shared, click here to submit your entry.
Watch to watch:
