Matchstick Productions premieres The Way I see it in Boulder, CO

Matchstick Productions premieres The Way I see it in Boulder, CO


MSP debuted their latest, The Way I See It, for two sold-out Boulder crowds Saturday night. While athletes and fans mingled next door at George’s, lines wrapped around the Boulder Theatre for the 9:45 PM show. The stoke continued to rise and the energy increased as fans exited from the earlier show with armfuls of swag from Helly Hansen, Dakine, MSP, Smith & Salomon.

As crowd’s filtered in, the athlete’s assumed their seats at the poster signing table, the party people crowded the bar and DJ Shares filled the theater with beats. Anticipation built as industry types and front-range enthusiasts filled seats then overflowed into aisles. MSP consistently showcases some of the most eclectic skiing in the industry and The Way I See It is no exception. From Bobby Brown’s X Games winning runs to almost wins from Colby West, ripping lines from Cody Townsend to fluffy pillows expertly navigated by Sean Pettit, Colorado knows how to appreciate the mix of backcountry spines, big jumps and AK lines that MSP delivers

This year’s ample helmet-cam shots featured steeper lines, bigger drops, more pillows and bigger consequences. Despite featuring impressive jumps and doubles from Brown, Bushfield and West, MSP isn’t all about spinning to win. Fans also saw blower pow, shifty drops over fences in Japan, 100 foot airs and hair raising descents.

MSP’s has had it’s share of tragedies over the past few years and their tributes are heartfelt. Arne Backstrom’s segment with Ingrid was perhaps the most touching yet, to not only a fellow-skier, but a brother and friend. The Way I See It showed us that our sport is about more than skiing and going bigger than your bros.

For MSP skiing is about everything we love. Movie viewers were able to scope lines with pilot Rory Bushfield, Ingrid blowing up “her” new sled and Colby continuing to demonstrate his unique attitude that make him a role-model to young and old.

The crowd left with a desire to ski. And at the end of the day, that’s the best part about ski movies, so well done, MSP.

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