Party. Party. Business. Party. Business. Party. In that order.

SIA is a whirlwind of meetings, handshakes, business dinners and parties. Oh, and in the case of this year, rappers.

The show wrapped up yesterday with the second day of the on-snow portion of SIA up in Winter Park. Over 150 manufacturers came up to participate and invade the sleepy ski town. To wake everyone up, we threw a little Freeskier party, presented by Coors, at Ullr’s Tavern in Winter Park. Rick Chyme and DJ Eminent from Michigan took the stage and the locals, in addition to the industry personnel in attendance, were stoked.

Coors and Coors Light got the crowd moving and Rick Chyme freestyled his way into their hearts. The Atomic crew, Angeli VanLaanen, Molly Baker and Tim Durtschi, were in attendance as well as the Fischer and Armada crews.

Big thanks to Matteo at Ullr’s and Sam at Coors for hooking us up with the venue and product.

Also, big thanks to our partners, Burgess Custom, Armada, Hestra, Rip Curl, Atomic, Poor Boyz and Nimbus for the gear to help stoke out the crowd.