Photos by: Cody Downard
If you missed our SIA party on Saturday night at the Ogden Theatre, well, you really blew it. Freeskier and Snow.com collaborated on an epic throw-down, and the "fun meter" was maxed out from start to finish.
Hordes of people flooded the lower level early on, eager to get a prime viewing spot. The crowd was treated to many-a-product giveaway before the talented Mr. Lif opened things up; he captured the audience with his powerful story telling, embedding an assortment of political messages into his rhyme.
His killer set was followed by another from Blackalicious' Gift of Gab. His flow and his tone were a thing of magic, and he did an excellent job of setting the stage for the headline act, Zion I.
Meanwhile, a collection of industry personnel including athletes, media, and business people cruised around the VIP upper deck, enjoying free drinks and good company. With the toughest parts of the SIA trade show already in the books, it was a great chance for everyone to kick back and reflect on a successful week.
Zion I eventually came out and performed a mind-blowing set. Mixing dub-step and hip hop, and spitting absolute lyrical fire, they certainly made a lasting impression on everyone in attendance. To say that the atmosphere in the venue was explosive would be an understatement.
At the end of the night, handfuls of attendees were overheard uttering things like, "that was for sure the best party I've ever been to," and "that was the best SIA party this year hands down."
We're stoked that we were able to provide you all with such a great experience. Special thanks go out to our partner, Snow.com, and big ups to all of you who came out to join the fun.
Check out the full gallery. (photos by Cody Downard)