Faction is finally setting up shop in North America with an aggressive distribution program. The company continues to build its line around a rock solid contingent of European athletes, including Will Burrows and Kalle Fredrikson. A pure freeride company, Faction only makes fat twin-tip skis and is a major player across the pond. Look for Faction to make an impact now that they’ve set their sights onNorth America.
MSRP: $705 Stoke: N/A
The 3.Zero is Faction’s go-to ski if you have the opportunity to ski deep snow and big mountains all year long. The 3.Zero arrived too late for our full testing session and thus is not ranked on the stoke meter. Don’t overlook the ski, though. The 3.Zero is a full laminate wood-core ski that speaks your language if you like a ski that can handle the speed of open faces but still slay backcountry kickers.
MSRP: $640 Stoke: 6
Jumps: 7 Pipe: 7
Playfulness: 7 All-Mountain: 5
The Wednesday was a pleasant surprise for testers who are always a little skeptical of jumping on a ski from an unknown company. “A fun ski for the aspiring jibber,” said one tester. The lack of torsional rigidity bummed out some of the testers, but overall, the Wednesday was found to be a decent, fun ride.
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