ESPN Announces Winter X Games 12 Dates

ESPN Announces Winter X Games 12 Dates

SAVE THE DATE: WINTER X GAMES 12, JANUARY 24-27, 2008

WHO: ESPN Winter X Games and Aspen Skiing Company

WHAT: Event dates for Winter X Games 12

WHEN: January 24-27, 2008

WHERE: Buttermilk Mountain, Aspen/Snowmass, Colorado

DETAILS:

The Winter X Games, the premier winter action sports event in the world, will be held January 24-27, 2008 from Aspen/Snowmass, Colorado. The annual event features athletes from across the globe competing for medals and prize money in the following sports: Skiing, Snowboard and Snowmobile. January 22-23 will serve as practice and elimination days. All Winter X Games competitions will take place at the resortÂ’s Buttermilk Mountain. Winter X Games 12 will air live on ESPN and ABC and will feature nighttime events. The event will remain at Aspen/Snowmass through 2010, for a total of nine consecutive years (2002-2010).

Winter X Games 11 Results

Across ABC, ESPN, and ESPN2, Winter X Games 11 was the most-viewed ever among several key demos, including Men & People 12-24, Men 12-17, Men 12-34, and Men 18-34. In addition, ESPN averaged 734,000 households in prime time – its most-viewed Winter X average ever. Also, Men 18-24 displayed the biggest growth in impressions among all demos from 2006, up 64%.On the final day of Winter X Games 11, the Sunday primetime telecast (1/28/07) was ESPN’s most-viewed telecast in Winter X Games history with 925,377 households and the highest-rated Winter X Games telecast since 1997.

On ESPN.com, ESPN360.com and the newly enhanced EXPN.com, fans viewed a record number of Winter X Games videos online, more than two million highlights, interviews, and original features viewed in the week from January 24-29 – more than doubling 2005. Additionally, fans logged more than three million page views on EXPN.com alone over the same period.

Aspen Skiing Company

Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Regional Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the companyÂ’s website at www.aspensnowmass.com.

Forthcoming details on Winter X Games can be found on www.expn.com for fans or on www.espneventmedia.com for media only.

Visit www.espnmediazone.com for ESPN’s latest releases, schedules and other news, plus photos, video and audio clips and more.

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