SAN LEANDRO, CA, December 9, 2008 â€“ The North Face, the worldâ€™s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Apple have launched a new free iPhone application that will prepare skiers and snowboarders with up-to-date weather and map information about winter resorts across the globe. The North Face Snow Report will prepare consumers with resort-based snow conditions with current and expected snowfall, detailed daily forecasts and wind direction and speed information.
The North Face Snow Report will not only feature hourly weather updates for North America’s most popular resorts such as Killington, Snowbird and Whistler, but it will also offer detailed conditions for many international resorts.
The free application will also help consumers get to their favorite resorts and find their way around them once they arrive. The Locate function will allow users to easily access driving directions through Google Maps, while the Trail Maps function will provide a detailed lay of the land through high-resolution images.
â€œThe North Face has a proud tradition of leading the outdoor industry in innovation and that is especially true within snowsports,â€ said Aaron Carpenter, vice president of marketing for The North Face. â€œWe are excited to introduce this first-of-its kind no-cost offering to give skiers and snowboarders everything they will need when hitting the mountains this winter.â€
Consumers will be able to select, save and arrange their favorite winter resorts for easy and quick access to the latest weather information. U.S. consumers will also be able to access additional information through links to the National Oceanic and Atmospheric Administrationâ€™s (NOAA) Climate Prediction Center, as well as resort specific Web sites.
“It makes it easy to find out where the powder is on the fly, and tells me everything I need to know before I get there,â€ said world-renown freeskier Ingrid Backstrom of The North Face Athlete Team.
Skiers and snowboarders alike will be able to experience the convenience of The Snow Report for delivering mobile updates wherever their expeditions may take them.
The Snow Report will also feature a The North Face Store Locator, as well as customizable background images featuring The North Face athletes. To download The North Face Snow Report at no cost, please visit the iTunes Store. For more information about The North Face, please visit www.thenorthface.com.
About The North FaceÂ®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.