All Images: Steve Wells
There are few people in the industry who ever adorn the credit of “Skier of the Year.” There are even fewer who receive the accolade twice in one career. Dane Tudor is one of those rare legends who first won the title in 2009 and some years later, won it again in 2022. A big-mountain skier with backgrounds in ski racing and slopestyle, Dane Tudor has been a ski film stalwart for nearly two decades, progressing in front of the camera season after season. Despite this long and successful career, sponsorships have not always been an easy road for the Australian-American pro skier. He’s been relatively quiet the last few seasons, honing in his own craft and coaching the next generation of freeriders at Red Resort, but the tide seems to be turning as Tudor announces his new partnership with Nivis Gear.
Originally born from a high school project in Virginia, Nivis operates out of the east Coast with roots throughout the west. One of the few brands able to make a “Made in U.S.A” claim, Nivis is an American outerwear brand through and through with a dedication to providing adventurers with gear they need to thrive in the roughest environments from coast to coast. An ethos of working hard and playing even harder has garnered the brand a reputation for making thought-out, high-quality outerwear and the brand’s proximity to manufacturers on the East Coast enables Nivis to maintain quality control throughout the whole process. All of this to say Dane Tudor’s prowess on skis and dedication to the mountain lifestyle makes him a perfect match to the brand.
“We are so stoked to have Dane aboard the Nivis train,” says Nivis founder, Carter Ramos. “Being an athlete of his caliber who continuously pushes the limits and needs quality products to keep him out on the mountain longer is why we exist. From our first meeting I felt Dane would slot into our team perfectly. I could tell he believed in our vision and his willingness to buy into our smaller brand is a testament to that belief. I can’t wait to grow together with Dane on board!”
“Stoked and grateful to officially join the Nivis team,” says Dane, returning the mutual feelings. “I’m excited to represent a start-up brand run by a core group of riders who have a passion for innovation and quality. Their commitment to supporting athletes and building a brand with real purpose made this an easy decision. Fired up to accomplish great things together!”
A testament to the age-old saying, “one door closes so another can open,” we’re excited to see this new partnership flourish and set the stage for the high-quality Dane Tudor content we’ve grown accustomed to seeing over the last 15 years.
