(Montreal, Quebec) – December 12, 2007, Bula, the largest manufacturer of winter snow accessories in North America, is kicking off the 2008-2009 season with a new face on its website at www.Bulabula.com. Jam-packed with new enhancements and a completely new visual experience, visitors to www.Bulabula.com will link into an interactive community that promises to stimulate all season long. Look out for new standout features including Bula’s Web TV and community boards featuring rider and product news and updates.

Bula Web TV is a streaming video player that allows users to watch excerpts from Bula sponsored films and events while listening to tracks picked by Bula Team athletes. Besides watching and downloading videos, users can create an identity in the Bula community so that they know first when new videos are released, when their favorite Bula athletes have major news or simply to let Bula know what is on their minds.

“The idea of making cool, non-mainstream content a significant part of this new version of our website was important in creating the full Bula brand experience,” said JF DuRocher, Marketing Manager for Bula. “The streaming video element enriches everything on the site – from our stellar product to our A-list athlete roster of freeskiers and snowboarders.”

Additional site enhancements include:

Bula WebTV with content from snow industry events, competitions and festivals.

Bula team riders blog – updated weekly.

Community forum for continual online updates on product, athlete news and snow community happenings.

Easy to navigate product sections with thorough product benefit information and category-specific links.

Hot products (as featured in the press).

About Bula Snow Accessories:
‘Bula’, a Fijian expression meaning “hello, peace and cheers’, is also the brand name for the Montreal-based premier snow sports accessory brand and manufacturer of winter headwear, socks, and base layers. Bula’s motto, “To live the good life” permeates all that we do, and is reflected in a product line that offers a wide variety of styles stressing high quality at a great price. Bula’s design team comes from a storied background within the industry with strong roots to snowboard, ski and beach culture. To learn more visit: www.Bulabula.com.