BRECKENRIDGE, Colo. (Dec. 28, 2010) – Each year, snow-worshipers dust off their Viking horns and line the streets of Breckenridge to pay homage to Ullr (pronounced Oool-er), the Norse god of snow. Join the 48th annual celebration Jan. 9-15, 2011 to give thanks for Breckenridge’s bountiful early-season snowfall, nearly 200 inches as of Dec. 28, 2010. Visit GoBreck.com for videos, event schedule and contest entry to win free Breckenridge lift tickets.

· Ullr Skating Party – Sunday, January 9: Skate with Ullr himself at the Stephen C. West Ice Arena. This is a family favorite and includes food, fun and the man about town – Ullr!

· 901 Pub Crawl – Sunday, January 9: Hit Breck’s best bars during an Ullr-themed tour of the town’s best libations.

· Ullr Fest Nordic Party and Bonfire – Monday, January 10: The Ullr Nordic party is complete with the crowning of the King and Queen of Ullr. The evening commences with a short cross-country ski or snowshoe to the Ullr Fest Bonfire.

· The Ullympics – Tuesday, January 11: Watch as co-ed teams of four compete in wild events such as the frying pan toss and group ski racing. Awards and a party follow.

· Tuaca Body Art Ball – Tuesday, January 11: Post-Ullympics, head to the RiverwalkCenter for the newest event of Ullr 2011: body painting and performance art.

· Breck Ascent – Wednesday, January 12: The first event in this uphill skinning/snowshoe series kicks off in conjunction with Ullr Fest.

· Ullr Dating Game – Wednesday, January 12: Calling all bachelors and bachelorettes! Join local radio station KSMT and all the great singles in town for Breckenridge’s version of the Dating Game. Ullr himself will be on hand looking for love. Great times, great prizes and a great chance to meet your soul mate!

· Ullr Fest Parade down
Main Street
– Thursday, January 13: Join the Breckenridge locals as they show off their fabulous floats in, unofficially, the world’s craziest parade, honoring the Norse god of snow – Ullr! More than 12,000 fill the streets for floats showcasing moving ski jumps, hot tubs and ski waxing stations.

· Ullr Comedy Night – Friday, January 14: Laugh the night away with comedians Stephanie McHugh and Rocky LaPorte. Tickets are $35 and available at the Carriage House and BreckenridgeWelcomeCenter. 970-453-6423

· Chilly Chili Cook-Off – Saturday, January 15: Warm up after a week of snow worship with the Mountain Rotary Club’s Chilly Chili Cook-Off. Enter your best recipe or sample the wares. (970) 389-5509

New for 2011, share your best Ullr story for a chance to win a pair of Breckenridge lift tickets. With Viking hats adorning the heads of skiers and snowboarders, Ullympic competitors flinging frying pans for prizes and more than 12,000 filling the streets for the Ullr Parade, we’re sure you’ve got some good stories. Share those gems, along with links to photos or videos for a chance to win. The best will be posted online and we’ll award our favorite with two free Breckenridge lift tickets. Never been to Ullr Fest? Download Viking horns and submit an entry telling us why we should give you two free lift tickets in the name of the Norse god of snow.

The 48th annual Ullr Fest is produced by the Breckenridge Resort Chamber. Call 877-593-5260 or visit gobreck.com for the latest event details and lodging information.