Alpine Meadows Introduces Spring Breakers to Take the Lake –
North America’s Newest Blend of Sun, Snow, Parties & Competition

Lake Tahoe, Ca—Skiers and riders will find seven days of spring break glory at Alpine Meadows Ski Resort March 22-28, 2010. Take the Lake is a first-of-a-kind weeklong spring getaway centered on a premier ski and snowboard slope-style competition, complete with discounted lift tickets, activities, prizes and much more. Take the Lake goers can choose from unprecedented rates on all-inclusive vacation packages; opt to be part of the slopestyle competition action; or just enjoy the live music, slope side activities throughout the week, non-stop nightlife, and famous California spring sunshine.

A.M. Open slopestyle competition – $20,000 to be won
In addition to Take the Lake partiers and spectators looking for an unbeatable spring break, Alpine Meadows will host some of skiing and snowboarding’s top-shelf athletes as they come to Lake Tahoe to impress a team of the industry’s best judges in the A.M. Open. Qualifying rounds are set for Thursday, March 25 and will feature The Shreadows world-famous jumps and rail lines as competitors vie for a position for the championship round set for Saturday, March 27. With a $20,000 collective cash purse on the line, talent is poised to engulf Alpine Meadows from all corners of the country.

MFM set to DJ Friday night March 26 and emcee slopestyle finals Saturday, March 27
Snowboard legend Marc Frank Montoya will scratch the turntable for the DJ house party at the Alpine Meadows base lodge Friday night, March 26 – and he’ll be right back on the mic Saturday, March 27 to emcee the A.M. Open slopestyle finals.

X Games and Dew Tour veterans line the judging panel
and some of action sports’ most in-demand pro judges will give the nod to top competitors. Among them include Dew Tour and Winter X Game veteran judges Shawn Carney and Tom Zikas; and former Winter X Games skier Evan Raps. Carney and Zikas have traveled the globe in search of the perfect air or cab 900; and Raps knows what it takes to pull off a flawless switch nosegrab 1080. Those with the right mix of trick execution, amplitude, fluidity, and difficulty will qualify for the Saturday championship rounds for a shot at the cash and the podium.

On tilt for skiing and riding? Take the Lake poker tournament is the nuts
Spring breakers who enter the Take the Lake poker tourney could walk with a few extra suitcases filled with cash. This no-limit hold’em tournament with a $200 buy-in ($100 re-buys) has drawn the attention of the world’s best poker pros, including Justin ‘Boosted J’ Smith, the most successful player in any Full Tilt Online Poker Series; Liv Boeree, master protégé of Phil Hellmuth, star of UltimatePoker.com Showdown, and professional model; and Joe ‘The Cub’ Sebok, co-founder of PokerRoad.com. Other pros and talent include stars like Donnie Wahlberg, Mekhi Pfifer, and many more. All are invited to play, and a portion of the tournament proceeds benefits charity: water, a non-profit organization committed to bringing clean and safe drinking water to developing nations. Visit CharityWater.org for more information. The Take the Lake poker tournament will be held at the Grand Sierra Resort Hotel & Casino Wednesday, March 24 at 8pm.

A full week of spring break
Beyond slopestyle competition, skiers and riders can expect seven days of après-ski & ride bashes, poker and gaming tournaments, live on-mountain concerts, complimentary meals, gear demos and giveaways; in addition to Alpine Meadows’ legendary spring snow conditions. Take the Lake is the newest hot spot for combining sun, snow, outrageous competition, and Tahoe’s 24-7 unfiltered nightlife – making for no-holds barred, week-long party.

Three vacation and ticket options for Take the Lake spring break:

1. Take the Lake all-inclusive lodging packages; three-day packages from $309;
six-day packages from $595:

Grand Sierra Resort

Take the Lake getaway packages roll out the red carpet for spring breakers. As the official Take the Lake hotel partner, Reno, Nevada’s Grand Sierra Resort offers the ultimate adult playground. With 80,000+ square feet of gaming nirvana, the GSR of course never closes – and lucky Take the Lake guests could very well hit that game-changing jackpot. GSR’s Ultimate Rush Thrill Park invites skiers and riders keep up the fun factor with the Sling Shot (reverse bungee jump); go-cart high speed slick track; go-cart racing oval (for maximum speed); as well as the 180-foot Sky Coaster. Check out the full driving range, miniature golf, or don your best Lebowski cardigan and hit the bowling hall. With seven bars and lounges and ten restaurants, the Grand Sierra Resort is a beacon for nightlife, entertainment, and fun after a day on the slopes. Take the Lake packages start at $595 per person and include: six nights of lodging at Grand Sierra Resort (tax included); four adult lift tickets to Alpine Meadows; one adult lift ticket per person to Homewood Mountain Resort; daily hotel buffet breakfast; complimentary daily transportation to and from the mountains – or 15% discount for car rentals at GSR’s Enterprise desk; access to mid mountain concerts at Alpine Meadows; V.I.P. access to all the Take The Lake events, sponsor challenges, and promos; Take The Lake gift packages that includes event merchandise and sponsor products; and complimentary airport shuttle. Three-day lodging packages start at just $309 per person. Visit TakeTheLakeAlpine.com for reservations or to view all hotel package options.

Granlibakken Lodge

A North Lake Tahoe favorite, Granlibakken Lodge’s spacious rooms and full-service suites are centrally located just minutes from Alpine Meadows, the shoreline of Lake Tahoe, and Tahoe’s City’s shops, restaurants, and nightlife favorites. With the town’s vibe and atmosphere in full ‘spring fever’ swing, Granlibakken Lodge is famous for turning visitors into locals. Take the Lake packages start at $825 per person and include: six nights of lodging at Granlibakken Lodge (tax included); four adult lift tickets to Alpine Meadows; one adult lift ticket per person to Homewood Mountain Resort; daily hotel buffet breakfast; daily transportation to and from the mountains; access to mid mountain concerts at Alpine Meadows; V.I.P. access to all the Take The Lake events, sponsor challenges, and promos; and Take The Lake gift packages that includes event merchandise and sponsor products. Three-day packages start at just $389 per person. Visit TakeTheLakeAlpine.com for reservations or to view all hotel package options.

2. Five full-day lift tickets. V.I.P. access to mountain events & parties. Save more than 50%.

The Full Week Commuter Rail package equals “spring break cart blanche” at Take the Lake, including five days of skiing, riding, and partying for only $200 – a savings of more than 50%. The package includes four full-day adult lift tickets to Alpine Meadows; one full-day adult lift ticket to Homewood Mountain Resort; complimentary shuttle service; a V.I.P. gift package; and full access to all Take the Lake activities throughout the week. This is the ultimate “stay and play” package; and competition passes are available separately.

3. Save 30% on single-day lift tickets

Alpine Meadows makes spring break more affordable with unprecedented lift ticket options. Save 30% on single-day lift tickets, which include access to all Take the Lake activities for that day as well as unparalleled skiing and riding at Alpine Meadows. Those who want a shot at the title in the slope-style contest can opt for the Competition Pass ($100). The competition pass includes the qualifying round scheduled for Thursday, March 25 and the championship round on Saturday, March 27.

Log on to REELcomp.com to catch all the action online in real time. Webcasting throughout the event, REELcomp is the action sports pulse, providing access to today’s top amateurs and tomorrow’s pros. For additional information about Take the Lake as well slopestyle registration, visit TakeTheLakeAlpine.com. Receive instant Take the Lake updates throughout winter by following Twitter.com/TTLAlpine; or become a Facebook page fan – just search for Take the Lake at Alpine Meadows.

Alpine Meadows Ski Resort is situated in the picturesque Tahoe National Forest and offers skiers and snowboarders 2,400 acres of terrain. With 14 lifts, more than 100 trails, and majestic views of Lake Tahoe, Alpine Meadows is accessed via Interstate 80, 45 miles west of Reno, NV and 200 miles east of San Francisco, CA. Alpine Meadows’ parent company is San Francisco, California based JMA Ventures, LLC. JMA is a full service real estate investment firm, serving as managing member of over $500 million in existing projects. Visit SkiAlpine.com or call 530-583-4232 for more information about Alpine Meadows.