Ikon Pass 2017-01-14_JUNE_POWDER_PMM_0926

Alterra’s new Ikon Pass will challenge Vail’s Epic Pass

Alterra’s new Ikon Pass will challenge Vail’s Epic Pass

Alterra Mountain Company—the recently named joint venture between KSL Capital Partners and Henry Crown and Company—released details of the all-new Ikon Pass at the Outdoor Retailer + Snow Show in Denver, Colorado. The destination group boasts 12 premier ski destinations under its umbrella: Winter Park and Steamboat, CO; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear, California; Stratton, Vermont; Snowshoe, West Virginia; Tremblant, Quebec; Blue Mountain, Ontario; and Deer Valley, Utah.

For the Ikon Pass, Alterra has collaborated with six other leading companies in the ski industry—Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR and Snowbird—to include a handful of incredible partner resorts, in addition to the ones stated above, on the season pass offering.

Introducing the Ikon Pass.

“The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. “We’ve curated a community of iconic destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure.”

Partner resorts include Aspen Snowmass, Copper Mountain and Eldora Mountain Resort, CO; Sugarloaf and Sunday River, Maine; Big Sky Resort, Montana; Loon Mountain Resort, New Hampshire; Alta and Snowbird, UT; Killington Resort, VT; Snowshoe, West Virginia; Jackson Hole Mountain Resort, Wyoming; and Tremblant, Quebec.

Ikon Pass JH-Tram-07 Jackson Hole’s famous tram will be accessible via the new Ikon Pass. Image courtesy of Alterra Mountain Co.

Pass details—price, resort access specifics, etc.—will be released in the next few weeks and the Ikon Pass will go on sale in the spring. With the announcement that Telluride had joined the Epic Pass for the 2018-19 ski season, it’s safe to say the season pass conflict that has been heating up since KSL and Henry Crown’s purchase of Intrawest last April, has escalated into ski industry warfare.

Stay tuned for more updates regarding the Ikon Pass.

Ikon Pass — The Numbers:

*Not including totals from CMH Heli-Skiing

Destinations: 23
Total Acres: 48,840
Vertical Drop: 70,192 ft
Trails: 2,790
Lifts: 434


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